Local SEO Definition & Meaning

What Is Local SEO?

A practice of search engine optimization that focuses on increasing the visibility and rankings of a website in local search results. Local SEO strategies are used for brick-and-mortar businesses with physical locations.

Local SEO works by optimizing the on-site and off-site factors for a local business to help it rank for localized searches (i.e., geographic queries). A local search query is analyzed against a structured database of local business listings in a search engine’s index to retrieve relevant suggestions for products and services.

Some of the best practices for developing an effective local SEO strategy include:

Learn more about the SEO Chatter mentorship
  • Creating a verified Google Business Profile and Bing Places listing.
  • Optimizing those listings for relevant local SEO keywords.
  • Having a consistent name, address, and phone number (NAP) online.
  • Increasing the number of customer reviews on the Google Business Profile.
  • Adding location pages to your website.
  • Creating local content.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.