Link Velocity Definition & Meaning

What Is Link Velocity?

Link velocity is the rate at which a website or web page gains backlinks over a set period of time. The link velocity metric is measured by the number of incoming links the domain or a web page receives from third-party sites.

Whether or not link velocity contributes to SEO is up for debate. There’s no consistent evidence to support the claim that link velocity is a direct ranking factor or that it helps algorithms recognize a site as authoritative.

Google doesn’t mention the term in its Search Essentials guideline. However, the document specifically states that a sudden expansion of a website’s backlink structure can be interpreted as link manipulation.

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Optimal link velocity doesn’t exist for SEO. The best way to determine how fast a website’s backlink structure should grow is to monitor the historical data and compare it with results acquired from competing websites.

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.