Link Profile Definition & Meaning

What Is a Link Profile?

A link profile is the collection of backlinks pointing to a website. Link profiles display important characteristics of a website’s inbound links such as the total number of backlinks and referring domains as well as the anchor text and quality metrics of the linking sites.

A good link profile will have the following characteristics:

  • Backlinks from sites with high Domain Authority.
  • Backlinks from web pages with high Page Authority.
  • Backlinks from multiple referring domains.
  • Backlinks from industry-related sites.
  • Backlinks with a variety of link types.
  • A good mix of dofollow and nofollow links.
  • A natural anchor text ratio for inbound links.
  • Very few links from spammy websites.
  • A steady flow of newly acquired backlinks.
  • No dramatic loss of large quantities of incoming links.

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