Keyword Ranking Definition & Meaning

What Is Keyword Ranking?

Keyword ranking is the organic ranking position in the search results for a particular keyword. Keyword rankings are among the essential metrics that measure a web page’s performance on search engines.

A web page that ranks among the top ten results in the search engines for a specific keyword attracts more organic traffic and has higher click-through rates than those displayed on the second or third page of search results.

Most web pages rank for multiple keywords, and their ranking depends on the keyword a searcher used in a query. Google ranks web pages for a specific keyword based on topical relevance, content quality, number of backlinks, and countless other ranking factors.

Keyword rankings change over time due to a myriad of reasons, including the emergence of new sites, search volume fluctuations, and changes in searchers’ behavior.

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