Keyword Definition & Meaning

What Is A Keyword?

A keyword is a word or phrase that you target on a web page for search engine optimization. It establishes a bridge between the content and what potential readers are searching for online.

There are three primary types of keywords: short-tail, medium-tail, and long-tail keywords.

Short-tail (or seed) keywords contain one or two words and usually have a high search volume because they refer to an entire category rather than a specific item. Shoes, electric bicycles, and cars are examples of short-tail keywords.

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Medium-tail keywords contain three to four words and typically have moderate search volume because they’re less broad than short-tail keywords. Blue running shoes, foldable electric bicycles, and cars with white stripes are examples of medium-tail keywords.

Long-tail keywords contain five or more words and often have the lowest search volume; however, these types of keywords have a very specific search intent. Blue running shoes for kids, foldable electric bicycles under $500, and cars with white stripes from the 1980s are examples of long-tail keywords.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.