How to Create a Black Friday & Cyber Monday Deals Page with SEO

Black Friday and Cyber Monday 2021 will be here before you know it.

And this major shopping holiday weekend is a great time to cash in on the massive online deals that’ll be going on throughout the Thanksgiving weekend.

In this blog post, I’m going to teach you how to create a 2021 Black Friday and Cyber Monday deals page with SEO so you can get a piece of the profits!

Just look at these statistics from last year:

  • Black Friday 2020 (Thanksgiving plus Black Friday) raked in $14.13 billion in online sales. (Source: Adobe Analytics)
  • During Thanksgiving weekend, shoppers spent an average of $311.75 on holiday purchases. (Source: NRF)
  • Black Friday and Cyber Monday, consumers said they were looking for deals on the following items: clothing (50%); home goods/small appliances (39%); toys (21%); tablets/laptops/PCs (20%); TVs (17%); gaming consoles/video games (16%). (Source: Cyber Week survey)

As you can see, there’s a lot of money to be made with SEO and a Black Friday and Cyber Monday deals page on your website or blog.

But you gotta be quick on making this type of page so it has enough time to get ranked on search engines like Google, Yahoo, and Bing.

Otherwise, you may miss out on that easy cash.

Time is ticking…

So make it a priority this week!

Now, here’s a quick content strategy to set up your affiliate buying guide with SEO for Black Friday and Cyber Monday deals.

How to Create a Black Friday & Cyber Monday Deals Page with SEO

Step 1: Pick the Best Keyword

Choose a buying keyword to focus on in your niche.

For example, “best air conditioners”.

Step 2: Include Black Friday & Cyber Monday Deals

Change that target keyword into two new keyword phrases that include the words “Black Friday”, “Cyber Monday”, and “deals”.

For example, “Black Friday air conditioner deals” and “Cyber Monday air conditioner deals”.

Step 3: Choose Your Products for the Deals

Pick 10 products on Amazon to promote for those keyword phrases. (You are an affiliate for Amazon, right?)

And don’t worry if they’re not on sale yet because it doesn’t matter. People will buy all throughout November and the Thanksgiving weekend in 2021.

Step 4: Create the New Black Friday Page

Create a new blog post or page and then follow steps 5-10.

Step 5: Optimize the Introduction

Write a 200-word introduction and include your two keyword phrases in it.

Mention how your list includes the most popular products that people are buying during this season so you gotta be quick to pick one up.

Otherwise, they’ll miss out on the deals.

Step 6: Optimize the First H2 Tag

Create an H2 tag like this: “2021 Black Friday & Cyber Monday Air Conditioner Deals”.

Step 7: List Out & Review Your Products

List your 10 products after that H2 tag in order from highest to lowest.

Put the product names in H3 tags.

Then, write a 200-word review for each item.

Also, add in your affiliate links and product images.

Step 8: Include a Buying Guide Section

Create another H2 tag after the 10th review item and label it something like this:

“Is It Better to Buy an Air Conditioner on Black Friday or Cyber Monday?”

Step 9: Fill Out the Buying Guide

Write 300-words or more about the pros and cons of shopping on each day versus the other.

Be creative!

Step 10: Write the Deals Summary Content

Create a final H2 tag and label it something like this:

“These Black Friday Air Conditioner Deals & Cyber Monday Sales Won’t Last!”

Under it, write a 100-word summary that entices people to go ahead and buy the item they like most in the reviews section above so they don’t miss out on the deal.

Include your two target keyword phrases in this section, such as “Black Friday air conditioner deals” and “Cyber Monday air conditioner deals” to finish off the page.

Bonus Tip

Layer in these extra keyword phrases 2-3 times in your content with the word “sales” tacked onto the end.

For example, “Black Friday air conditioner sales” and “Cyber Monday air conditioner sales”.

Some people search for the word “sales” instead of “deals” so it’s good to optimize for both phrases.

Now, you also have to make sure the other parts of your page and the HTML code are optimized correctly for your two keyword phrases.

Otherwise, you may not rank in the top 10.

If you’re not sure how to do that, then check out my Mastering On-Page SEO course below because it teaches you everything you need to know to optimize your pages to rank as high as possible on Google, Yahoo, and Bing.

Click on this link to learn more about the course:

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How to Create a Black Friday & Cyber Monday Deals Page with SEO