What Are Header Tags?
Header tags are HTML elements used to separate headings and subheadings on a web page to provide a hierarchical structure to the content. Header tags consist of six levels: H1 to H6. Also known as heading tags.
Numbers indicate their importance in the hierarchical structure, with H1 being the most important because it describes the main topic for the page. The primary purpose for using header tags is to outline the core topics and subtopics for the content.
H2 header tags are commonly used for subheadings, while H3 tags usually highlight a subtopic of H2’s topic. H4, H5, and H6 header tags are only introduced when it’s necessary to cover an H3 subtopic in greater detail (e.g., pricing lists, product’s advantages, and disadvantages)
This, in turn, improves the content’s readability and increases the amount of time searchers spend on a page. Header tags also improve page relevance because Google algorithm values text in an HTML header higher than regular text.
Heading tags usually contain the keyword the content ranks for and match the reader’s search intent.
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The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.