The H2 tag is an HTML element that defines the second-level heading (or subheading) on a web page to mark up a subsection of the content. A web page can have any number of <h2> tags to break up the subsections of the main topic.
An H2 tag carries less value for search engine optimization (SEO) than the H1 tag but more weight than the H3 tag. A good practice for SEO is to include the main target keywords in at least one H2 tag on the page.
Putting keywords into the H2 header tags signals their importance to the search engine crawlers which helps improves the indexing and ranking of the content for relevant search queries.
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The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
