The H2 tag is an HTML element that defines the second-level heading (or subheading) on a web page to mark up a subsection of the content. A web page can have any number of <h2> tags to break up the subsections of the main topic.
An H2 tag carries less value for search engine optimization (SEO) than the H1 tag but more weight than the H3 tag. A good practice for SEO is to include the main target keywords in at least one H2 tag on the page.
Putting keywords into the H2 header tags signals their importance to the search engine crawlers which helps improves the indexing and ranking of the content for relevant search queries.
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Stephen Hockman is an entrepreneur and founder of SEO Chatter. He specializes in search engine optimization and digital marketing and has been fascinated with SEO since 2005. His goal is to share the best tips and news about search engine marketing to help you get more website traffic.