Google Business Profile Definition & Meaning

What Is a Google Business Profile?

A Google Business Profile is a business listing service offered by Google that allows local businesses to manage how their information shows up across Google products, like Maps and Search.

Google Business Profile was previously known as Google My Business or GMB for short. Any business that services local customers can sign up for a Google Business Profile using a Google account; however, the business must have a physical address that can be verified. Google Business Profiles are not meant for online only or virtual companies.

Google Business Profiles are important because they help ensure that people find local businesses when looking for products and services in their local area. A Google Business Profile is essential for improving local search engine optimization (SEO) for companies, shops, and organizations that serve local customers.

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