What Is a Google Business Profile?
A Google Business Profile is a business listing service offered by Google that allows local businesses to manage how their information shows up across Google products, like Maps and Search.
Google Business Profile was previously known as Google My Business or GMB for short. Any business that services local customers can sign up for a Google Business Profile using a Google account; however, the business must have a physical address that can be verified. Google Business Profiles are not meant for online only or virtual companies.
Google Business Profiles are important because they help ensure that people find local businesses when looking for products and services in their local area. A Google Business Profile is essential for improving local search engine optimization (SEO) for companies, shops, and organizations that serve local customers.
Visit the SEO Glossary
Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
