Google Analytics Pricing Plans: Cost and Features

This guide includes a comprehensive overview of Google Analytics pricing plans. There is both a free and paid version of Google Analytics with monthly and yearly license fees.

First, I’ll explain how much does Google Analytics cost in general, then move on to a comparison table that shows you the difference between each Google Analytics price and features so you know what to expect to pay to use this service of the Google Marketing Platform.

Google Analytics Pricing

Google Analytics has two pricing plans: free and paid. The free version is available to anyone with a Google account and comes with limited data while the paid version, called Google Analytics 360, costs $50,000 per year or $4,166 per month.

Note: The Google Analytics price for 360 was $12,500 per month and $150,000 per year as a base cost for Google Universal Analytics (UA) properties. However, the pricing structure changed in 2022 for the new Google Analytics 4 (GA4) service with a starting price of $50,000 per year based on usage and scaling up in monthly cost based on the number of monthly events.

This new Google Analytics license fee makes the service more affordable to small to medium-sized business owners who want the enhanced capabilities of Google Analytics 360 for an average price of $4,166 per month.

Google Analytics Cost Comparison Table

Here is a table to compare the features and cost of Google Analytics Standard (free version) with Google Analytics 360 (paid version).

FeatureGoogle Analytics StandardGoogle Analytics 360
Price$0Starts at $50,000 per year
Data Freshness24 to 48 hours for < 200,000 sessions per dayWithin 1 hour for < 2 billion hits per month
Conversion Types3050
Custom Dimensions50125
Sampling Limits10M events per query1B events per query
Explorations200 created per user per property;
500 shared per property
200 created per user per property:
1000 shared per property
Unsampled ExplorationsNot AvailableUp to 50B events per day per property
Row Limit50,0002,000,000
Data retentionUp to 14 monthsUp to 50 months
Automatic Custom TablesNot AvailableAvailable
Roll-Up PropertiesNot AvailableAvailable
SLAsNot AvailableGuaranteed reliability SLAs for data collection, reporting, processing, attribution and export
Enterprise SupportNot AvailableAccess to Analytics 360 support specialists via chat or email

More Google Analytics Resources

If you want to learn more about Google Analytics in addition to the cost, the following resources can help:

Summary for Google Analytics Pricing Summary

I hope you enjoyed this guide on Google Analytics pricing plans.

As you discovered, the Google Analytics cost for a license fee is $50,000 per year or $4,166 per month for Google Analytics 360 Plans, and the Standard Analytics service is free to use without incurring any Google Analytics charges. The choice of which option is better for your business will depend on the amount of data, customizations, and level of support you need for your business.