This guide explains Google Analytics pricing.
Below, you’ll get a detailed overview of the Google Analytics cost you can expect to pay to use this service of the Google Marketing Platform, which is a unified advertising and analytics platform for helping businesses make smarter marketing decisions.
There is both a free and paid version of Google Analytics with monthly and yearly license fees. First, we’ll explain how much does Google Analytics cost in general, then move on to a comparison table that shows you the difference in each Google Analytics price and features.
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Google Analytics Pricing
Google Analytics pricing is $50,000 per year or $4,166 per month for Google Analytics 360 Plans with up to 25 million monthly events and free for Standard Analytics accounts that don’t need higher data limits.
Google Analytics Cost Comparison Table
Here is a table that allows you to compare the Google Analytics cost for Analytics 360 and the free Standard version as well as the main features of each service.
| Feature | Google Analytics Standard | Google Analytics 360 |
|---|---|---|
| Price | $0 | Starts at $50,000 per year |
| Data Freshness | 24 to 48 hours for < 200,000 sessions per day | Within 1 hour for < 2 billion hits per month |
| Conversion Types | 30 | 50 |
| Audiences | 20 | 400 |
| Custom Dimensions | 50 | 125 |
| Sampling Limits | 10M events per query | 1B events per query |
| Explorations | 200 created per user per property; 500 shared per property | 200 created per user per property: 1000 shared per property |
| Unsampled Explorations | Not Available | Up to 50B events per day per property |
| Row Limit | 50,000 | 2,000,000 |
| Data retention | Up to 14 months | Up to 50 months |
| Automatic Custom Tables | Not Available | Available |
| Roll-Up Properties | Not Available | Available |
| SLAs | Not Available | Guaranteed reliability SLAs for data collection, reporting, processing, attribution and export |
| Enterprise Support | Not Available | Access to Analytics 360 support specialists via chat or email |
Note: The Google Analytics price for 360 was $12,500 per month and $150,000 per year as a base cost for Google Universal Analytics (UA) properties. However, the pricing structure has now changed for the new Google Analytics 4 (GA4) service with a starting price of $50,000 per year based on usage and scaling up in monthly cost based on the number of monthly events.
This new Google Analytics license fee makes the service more affordable to small to medium-sized business owners who want the enhanced capabilities of Google Analytics 360 for an average price of $4,166 per month.
For more details on the Standard (free) version of Google Analytics, see this related guide answering the question, “Is Google Analytics Free?” It covers the top features and benefits of using Standard Google Analytics versus Analytics 360.
More Google Analytics Resources
If you want to learn more about Google Analytics in addition to the cost, the following resources can help:
- How Does Google Analytics Work?
- How to Get Google Analytics Certification
- Google Data Analytics Certification Price
Google Analytics Pricing Summary
I hope you enjoyed this guide on Google Analytics pricing.
As you discovered, the Google Analytics license fee is $50,000 per year or $4,166 per month for Google Analytics 360 Plans and the Standard Analytics service is free to use without incurring any Google Analytics costs. The choice of which option is better for your business will depend on the amount of data, customizations, and level of support you need.
