What Is a Generic Keyword?
A generic keyword is a searchable word that has a meaning with a relatively wide scope. Generic keywords are not identified as being attributed to a specific brand, product, or service in SEO and PPC campaigns.
Generic keyword searches occur when a user is in the discovery phase of getting general information about a topic. In search engine optimization (SEO), a generic keyword is also known as a short tail keyword because it tends to be 1 to 2 words in length. In pay-per-click (PPC) advertising, a generic keyword is referred to as a broad match keyword because the ad can reach a wider audience without specifying an exact match or partial match keyword phrase.
Generic keywords typically have the highest search volume but the lowest conversion rates because they are not very targeted keywords in SEO or PPC.
Examples of generic keywords include:
- Happy songs
- Property management
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The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.