Dofollow Link Definition & Meaning

What Is a Dofollow Link?

A dofollow link is a backlink that points back to your website or blog for Google and other search engines to crawl. Dofollow links help with SEO by passing the authority of the origin site to the destination site.

Dofollow links are important for off-site search engine optimization and keyword rankings because these types of backlinks count as votes of confidence (or endorsements) by third-party sites. They also transfer link equity (or PageRank) to the target URL to increase its Page Authority.

Search engine algorithms use dofollow links to measure the popularity and importance of content on the Internet to rank web pages in the search engine results pages (SERPs) for relevant search queries. The more high-quality dofollow links a web page has, the better it typically ranks in search engines like Google, Yahoo, and Bing.

Dofollow links are the standard link type for hyperlinks and do not need any extra HTML attribute in the link anchor for classification. Contrast that to a nofollow link that requires the rel=”nofollow” attribute to classify the backlink as a hyperlink not to be followed by search engine crawlers or to pass PageRank value for SEO to the target URL.

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.