Crawlability is a search engine’s ability to access and crawl a web page. Pages that have the ability to be crawled can be indexed in the search engine results pages (SERPs).
Crawlability is important for websites because crawlability affects whether a search engine spider can crawl the content on a web page. If a web page has crawlability issues, then the spider cannot properly access the content to analyze it for indexing and ranking in the SERPs.
Ensuring good website crawlability through a technical search engine optimization (SEO) audit is essential for improving search engine visibility. The most common issues with crawlability occur from poor website architecture, broken internal links, and blocked web pages in the robots.txt. file. Any issues that are found with website crawlability should be fixed to maximize SEO performance.
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The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
