Long Tail Keyword Definition & Meaning

What Is a Long Tail Keyword? A long tail keyword is a keyword phrase that includes 5 or more words. Long tail keywords have the lowest search volume, the least competition for search engine optimization and pay-per-click advertising, and the highest conversion rates. Long tail keywords are hyper-focused on a very specific user search intent, … Read more

Tiered Link Building Definition & Meaning

What Is Tiered Link Building? Tiered link building is the process of building backlinks from a variety of sources to a website through a tiered system to artificially increase the flow of link equity. It consists of three levels where tier 1 links point to the main website, tier 2 links point to the tier … Read more

Pillar Page Definition & Meaning

What Is a Pillar Page? A piece of content that serves as the cornerstone for a topic cluster. It provides a broad overview of the core topic and links internally to articles that go in-depth about the subtopics. Also known as a hub page. Pillar pages are a part of a search engine optimization strategy … Read more

Nofollow Link Definition & Meaning

What Is a Nofollow Link? A nofollow link is a link that contains the rel=”nofollow” tag. Nofollow links inform search engine spiders not to crawl the hyperlink or count it as an endorsement for page ranking calculations that affect a web page’s placement in the search engine results pages (SERPs). Nofollow link attributes in HTML … Read more

Dofollow Link Definition & Meaning

What Is a Dofollow Link? A dofollow link is a backlink that points back to your website or blog for Google and other search engines to crawl. Dofollow links help with SEO by passing the authority of the origin site to the destination site. Dofollow links are important for off-site search engine optimization and keyword … Read more

Content Optimization Definition & Meaning

What Is Content Optimization? Content optimization is the process of making sure content is written and optimized in a way that satisfies both users and search engines. A good content optimization strategy focuses on adding relevant SEO keywords, improving content quality, adding elements that generate backlinks, and using call-to-actions (CTAs) to increase conversions. As you … Read more

Image ALT Text Definition & Meaning

What Is Image ALT Text? Image ALT text is alternative text for images that describes the content of the image as it relates to the web page or document. Image ALT text attributes are used by screen reader software and crawled by search engine spiders to index images in the search engine results pages (SERPs) … Read more

Anchor Text Definition & Meaning

What Is Anchor Text? Anchor text is the visible, clickable text in an HTML hyperlink that leads users to another document or location on the web. Anchor text can include any combination of letters, numbers, and words to inform users what to expect when they click on the link. When used properly, anchor text gives … Read more

Broken Link Definition & Meaning

What Is a Broken Link? A broken link is a hyperlink that points to a non-existent URL. Broken links are also known as dead links. There is a multitude of reasons why a broken link can exist: Broken links also come in three types: It’s important that the internal links on your website are not … Read more

Backlink Definition & Meaning

What Is a Backlink? A backlink is a hyperlink on a website that points to a web page on another site and is a key ranking factor for off-site search engine optimization. Backlinks are also known as inbound links or incoming links. Backlinks are considered to be an endorsement of the content that’s being linked … Read more

SEO Glossary (Terminology & Definitions for Beginners)

The field of search engine optimization (SEO) has its own set of terminology, definitions, and jargon to describe its unique processes and factors that affect a website’s visibility in the search engine results pages. The SEO glossary on this page contains the most important SEO terms and definitions every beginner should know and understand throughout … Read more