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Anchor Text Definition & Meaning

What Is Anchor Text? Anchor text is the visible, clickable text in an HTML hyperlink that leads users to another document or location on the web. Anchor text can include any combination of letters, numbers, and words to inform users what to expect when they click on the link. When used properly, anchor text gives … Read more

Broken Link Definition & Meaning

What Is a Broken Link? A broken link is a hyperlink that points to a non-existent URL. Broken links are also known as dead links. There is a multitude of reasons why a broken link can exist: Broken links also come in three types: It’s important that the internal links on your website are not … Read more

Backlink Definition & Meaning

What Is a Backlink? A backlink is a hyperlink on a website that points to a web page on another site and is a key ranking factor for off-site search engine optimization. Backlinks are also known as inbound links or incoming links. Backlinks are considered to be an endorsement of the content that’s being linked … Read more

SEO Glossary (Terminology & Definitions for Beginners)

The field of search engine optimization (SEO) has its own set of terminology, definitions, and jargon to describe its unique processes and factors that affect a website’s visibility in the search engine results pages. The SEO glossary on this page contains the most important SEO terms and definitions every beginner should know and understand throughout … Read more