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Link Spam Definition & Meaning

What Is Link Spam? Link spam is the posting of links on websites, discussion forums, blog comments, directories, or any other site where the links between pages are not earned by merit. Link spam methods are used to create backlinks on web pages regardless of context or user experience to manipulate search engine rankings. Link … Read more

Contextual Link Definition & Meaning

What Is a Contextual Link? A contextual link is a link placed within the body of text on a website as opposed to being located in the header, footer, or sidebar. Contextual links include optimized anchor text to help a user understand the context of the link and to improve keyword rankings for the target … Read more

Local SEO Definition & Meaning

What Is Local SEO? A practice of search engine optimization that focuses on increasing the visibility and rankings of a website in local search results. Local SEO strategies are used for brick-and-mortar businesses with physical locations. Local SEO works by optimizing the on-site and off-site factors for a local business to help it rank for … Read more

Meta Keywords Definition & Meaning

What Are Meta Keywords? Meta keywords are an HTML meta tag that provides keyword data to help search engine crawlers understand what the main topics are for the web page. This meta tag is no longer used by major search engines. The meta keywords tag is placed in the <head> section of the HTML code … Read more

Natural Link Definition & Meaning

What Is a Natural Link? A natural link is a link that occurs organically without any effort from the website owner to generate the backlink for search engine optimization. Also known as a natural backlink, organic link, and organic backlink. Natural links are important for off-page search engine optimization (SEO) because they represent a vote … Read more

Organic Link Definition & Meaning

What Is an Organic Link? An organic link is a link that a website gets organically because other site owners consider the resource to be high-quality content worth linking to from their website, blog, or social media account. Also known as a natural backlink. Organic links are important for off-page search engine optimization (SEO) because … Read more

On-Page SEO Definition & Meaning

What Is On-Page SEO? On-page SEO is the practice of optimizing web pages for specific keywords to improve search engine visibility and organic traffic. On-page SEO factors include meta tags, URL structure, headings, body content, images, anchor text links, etc. Also known as on-site SEO. The process of on-page SEO is important for websites because … Read more

Off-Page SEO Definition & Meaning

What Is Off-Page SEO? Off-page SEO refers to the activities outside of a website that impact search engine rankings. Off-page SEO includes backlinks, brand mentions, social media shares, citations, editorial links, etc. Also known as off-site SEO. Off-page SEO is important for organic rankings because search engine algorithms use off-site signals to help identify web … Read more

International SEO Definition & Meaning

What Is International SEO? International SEO is the practice of search engine optimization that optimizes a website for multiple countries or languages. International SEO uses geotargeting, hreflang tags, and other localization signals that target content to users in a given country or searching in a specific language. There are three primary ways to optimize for … Read more

Ecommerce SEO Definition & Meaning

What Is Ecommerce SEO? Ecommerce SEO is the practice of search engine optimization that makes an online store more visible on the search engine results pages. Ecommerce SEO focuses on ranking product pages as high as possible to get more organic traffic and sales. Ecommerce SEO techniques include: When an ecommerce website is optimized correctly … Read more

Technical SEO Definition & Meaning

What Is Technical SEO? Technical SEO is the process of using website and server optimizations to improve organic search rankings. Technical SEO ensures that a website meets the technical requirements for search engine spiders to crawl and index a site more effectively. It is important for your website to be fully optimized for technical SEO. … Read more

Link Profile Definition & Meaning

What Is a Link Profile? A link profile is the collection of backlinks pointing to a website. Link profiles display important characteristics of a website’s inbound links such as the total number of backlinks and referring domains as well as the anchor text and quality metrics of the linking sites. A good link profile will have … Read more

Mobile SEO Definition & Meaning

What Is Mobile SEO? Mobile SEO is a practice of search engine optimization that optimizes website content for mobile devices such as smartphones and tablets. Good mobile SEO improves the user experience for mobile users and helps web pages rank higher in the search engine results pages (SERPs). Mobile SEO is extremely important for websites … Read more

Organic Traffic Definition & Meaning

What Is Organic Traffic? Organic traffic is unpaid search traffic that lands on a website after clicking on an organic search result listing. Organic traffic sources include search engines like Google, Yahoo, and Bing. The main advantage of organic traffic is that it is freely available to every website. Organic traffic comes from a website … Read more

Organic Keyword Definition & Meaning

What Is an Organic Keyword? An organic keyword is a type of keyword that attracts free traffic for a website from search engine optimization (SEO). Organic keywords consist of the relevant queries that a web page ranks for in the unpaid search results listings. Organic keywords are important for increasing a website’s visibility in the … Read more

Organic Ranking Definition & Meaning

What Is Organic Ranking? Organic ranking is the position a web page ranks in the unpaid listings of the search engine results page. Organic rankings are ranked according to their relevance to the search term based on a variety of factors used in search engine algorithms. Google’s search engine algorithm, for example, uses more than … Read more

Organic Search Results Definition & Meaning

What Are Organic Search Results? Organic search results are the unpaid listings that are displayed on the search engine results pages (SERPs). Organic search results exclude paid ads, meaning they’re the free listings in the SERPs that appear because of the relevance they have to a user’s search query. Organic search results include many features … Read more

Private Blog Network (PBN) Definition & Meaning

What Is a Private Blog Network? A private blog network (or PBN) is a network of websites that are used to link out to a target site to improve its search engine rankings. Private blog networks are a black hat SEO method of generating artificial backlinks and violate search engine guidelines. Private blog networks work … Read more

SEO Content Definition & Meaning

What Is SEO Content? SEO content is content that is produced for the purpose of ranking in search engines to acquire organic traffic for a website. SEO content targets specific keywords and is properly optimized to make it SEO-friendly for search engine crawlers and ranking algorithms SEO content can take many forms, including: The key … Read more

SEO Writing Definition & Meaning

What Is SEO Writing? SEO writing is the process of writing content with SEO to help it rank on the first page of search engines. SEO writing uses keywords within the content to improve relevance for search queries that match user intent. Writing with SEO in mind is important for search engine optimization because search … Read more