What Is Topical Authority? Topical authority is a measure of authority a website earns through producing high-quality content on a particular subject matter. Websites that contain many informative articles about a specific subject matter demonstrate more depth of expertise which translates to higher topical authority. Topical authority is an important concept in search engine optimization … Read more
The field of search engine optimization (SEO) has its own set of terminology, definitions, and jargon to describe its unique processes and factors that affect a website’s visibility in the search engine results pages. The SEO glossary on this page contains the most important SEO terms and definitions every beginner should know and understand throughout … Read more
What Are Semantically Related Keywords? Semantically related keywords are words and phrases that are conceptually related to each other. The associations that exist between semantically related keywords strengthen the meaning of the primary keywords for SEO. For example, a keyword such as “search engine marketing” would have semantically related keywords like organic search results, paid … Read more
The H6 tag is an HTML element that defines the sixth-level heading (or subheading) on a web page to mark up a subsection of an H4 heading in the content. A web page can have any number of <h6> tags to break up the subsections of the <h4> subheading topics. H6 tags are not used … Read more
The H5 tag is an HTML element that defines the fifth-level heading (or subheading) on a web page to mark up a subsection of an H4 heading in the content. A web page can have any number of <h5> tags to break up the subsections of the <h4> subheading topics. H5 tags are not used … Read more
The H4 tag is an HTML element that defines the fourth-level heading (or subheading) on a web page to mark up a subsection of an H3 heading in the content. A web page can have any number of <h4> tags to break up the subsections of the <h3> subheading topics. An H4 tag does not … Read more
The H3 tag is an HTML element that defines the third-level heading (or subheading) on a web page to mark up a subsection of an H2 heading in the content. A web page can have any number of <h3> tags to break up the subsections of the <h2> subheading topics. H3 tags should contain information … Read more
The H2 tag is an HTML element that defines the second-level heading (or subheading) on a web page to mark up a subsection of the content. A web page can have any number of <h2> tags to break up the subsections of the main topic. An H2 tag carries less value for search engine optimization … Read more
What Is A Zero Click Search? A zero click search is a search that displays the answer to a person’s query directly on the search engine results page. Zero click searches result in the user not clicking a link to a third-party website from an organic search result. Searches without clicks usually occur when a … Read more
What Is YMYL? YMYL is an acronym for the phrase “Your Money or Your Life”, which is a type of content categorized by Google’s Search Quality Rater Guidelines as selling products or services or providing information that can impact a person’s happiness, health, financial stability, or safety. YMYL forms the foundation of Google’s content quality … Read more
What Is An XML Sitemap? An XML sitemap is a file on a web server that uses Extensible Markup Language (XML) to provide information about the pages, images, videos, and other files on the domain and the relationships between them. Sites with a high number of pages, vast amounts of links, images, or videos rely … Read more
What Is XML? XML is an acronym for Extensible Markup Language, which is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. XML is used to share structured data between computers, people, and apps within a network or locally. XML files contain sets of rules that enable recipients to access and … Read more
What Is Word Count? Word count is the total number of words in the body content of a web article. Word counts are used to measuring the length of an article as opposed to counting the number of characters. Optimal word count (or content length) is a much-debated topic in the field of search engine … Read more
What Is Voice SEO? Voice SEO is a practice of search engine optimization that optimizes content for natural language keyword phrases that are used by voice assistants to answer questions and search queries. Additional content optimization is often needed to increase the chances of ranking a page for voice searches. Voice optimization practices include the … Read more
What Is A Voice Search? Voice search is a search engine technology that allows the user to use a voice command to perform a search on the Internet, a website, or an application. Google introduced the Google Voice Search feature in 2014, and it currently offers voice search services in over a hundred languages. Other … Read more
What Are Unnatural Links? Unnatural links are artificially built links that are intended to manipulate a web page’s rankings in search engine results. Unnatural links are prohibited by Google’s search engine guidelines and may result in a ranking demotion or deindexing of the domain or target web page. The penalty for using unnatural links can … Read more
What Are Unique Pageviews? Unique pageviews are metric in Google Analytics that reports the aggregate number of views a web page receives from separate users in a given time period. Unique pageviews are different than the total pageviews metric that reports how many views are generated without aggregating pageviews by the same user during the … Read more
What Is A UGC Link? A UGC link is an HTML element that can be applied to hyperlinks using the rel=”ugc” attribute to signal to search engine crawlers that the link is user-generated content. The UGC link attribute was introduced by Google with the rel=sponsored attribute in 2019 following the changes to the nofollow HTML … Read more
What Is TrustRank? TrustRank is an algorithm developed by Google to identify the most trustworthy web pages on the Internet by analyzing the backlink profiles based on the link origin. The TrustRank score is assigned to the target web page based on the trustworthiness of the incoming links to help the search algorithm systems better … Read more
What Is Topical Relevance? Topical relevance is the relevance a website has to a particular topic or keyword. The more web pages a site has about a topic or keyword, the more topical relevance it has for that subject matter. Also known as topical authority. Search engines evaluate topical relevance through semantic keywords, content depth, … Read more
What Is A Title Tag? A title tag is an HTML element that specifies the title of a web page for search engine crawlers to display for the listing in the search engine results pages (SERPs). Also known as the title attribute or meta title. Title tags also appear in the browser tab and social … Read more
What Is Thin Content? Thin content is content that has little or no value for the user, including copied, repetitive, scraped, and sparse content. This content has nothing to do with content length and only refers to content quality. Publishing thin content on a website is not beneficial for users, wastes the crawl budget, and … Read more
What Is A Subdomain? A subdomain is a separate section of a website that uses a prefix added to the domain name. Subdomains act as a completely separate website but are hosted on the main domain. Subdomains can be used to create multiple website versions in different languages, separate a blog from the rest of … Read more
What Is Structured Data? Structured Data is a standardized format for providing information about a web page and classifying the content on that page using markup that search engines can interpret. It is often confused with the term Schema Markup. Structured Data refers to the actual data website owners provide while Schema Markup is the … Read more
What Is A Supporting Page? A supporting page is a web page that supports the main pillar page for a topic on a website to improve topical relevance and authority. Supporting pages typically focus on long-tail keywords related to the main topic and link to the pillar page with keyword-optimized anchor text. Supporting pages are … Read more
What Is A Sponsored Link? A sponsored link is a hyperlink that has been paid for by a third party to act as an advertisement on a web page. Sponsor links arelabeled with the rel=”sponsored” attribute to inform search engine crawlers of the monetary relationship between the participating sites. Sponsored links are a type of … Read more
What Is A Sitemap? A sitemap is a file on a web server that provides information about the pages, images, videos, and other files on the domain and the relationships between them. Search engines read the sitemap file to crawl a website more efficiently. There are two types of sitemaps: HTML and XML. XML sitemaps … Read more
What Are Sitelinks? Sitelinks are links from the same domain that appear under a search listing that takes users to other pages or sections of a page. Search engines like Google analyze the link structure of a website to find relevant shortcuts that can be beneficial for searchers. Sitelinks can appear for both organic search … Read more
What Is A Session? A session is a group of actions recorded for one user on a website in a given time frame. A user may have a single session that consists of multiple pageviews or events and a single user can start multiple sessions within a day, a week, or a month. The session … Read more
What Is An SEO-Friendly URL? An SEO-friendly URL is a URL that is optimized for search engines by including relevant keywords for the web page. SEO-friendly URLs are usually short in length because they don’t have special characters or long ID numbers. SEO-friendly URLs are beneficial because they meet the needs of both users and … Read more
