Backlink Profile Definition & Meaning

What Is a Backlink Profile?

A backlink profile is the collection of links pointing to a website. Backlink profiles contain the total number backlinks and referring domains to a website as well as the anchor text and quality metrics of the inbound links.

A good backlink profile will have the following characteristics:

  • Links from sites with high Domain Authority.
  • Links from web pages with high Page Authority.
  • Links from multiple referring domains.
  • Links from industry-related sites.
  • Backlinks with a variety of link types.
  • A good mix of dofollow and nofollow links.
  • A natural anchor text ratio.
  • Very few backlinks from spammy websites.
  • A steady flow of newly acquired inbound links.

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