What Is a Backlink Profile?

A backlink profile is the collection of links pointing to a website. Backlink profiles contain the total number backlinks and referring domains to a website as well as the anchor text and quality metrics of the inbound links.

A good backlink profile will have the following characteristics:

Links from sites with high Domain Authority.
Links from web pages with high Page Authority.
Links from multiple referring domains.
Links from industry-related sites.
Backlinks with a variety of link types.
A good mix of dofollow and nofollow links.
A natural anchor text ratio.
Very few backlinks from spammy websites.
A steady flow of newly acquired inbound links.

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The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.